“Masked and Mighty” COVID-19 Countywide Campaign

An uncommon coalition of healthcare and education partners from across the county has joined forces for MASKED AND MIGHTY, a campaign to save lives, reduce the transmission of COVID-19, reopen more businesses and schools and maintain access to vital healthcare.

“We want to reach our communities with a positive, non-political message that will engage all parts of our county to work together on stopping COVID-19 in its tracks,” said Dr. Peggy Dodds, Deputy Health Officer, Santa Barbara County Public Health Department and retired pediatrician. “In addition to avoiding gatherings with people outside of your household, residents should practice good hygiene and observe physical distancing of at least six feet.”

Geared for audiences of all ages and translated into English and Spanish, the MASKED AND MIGHTY campaign uses local imagery and people to engage all communities with messages about the importance of MASKS, and the MIGHTY powers that physical distancing, good hygiene and other preventions can have to prevent community spread of the virus.

From October 27 to November 7, there will be a Lighting Display to “POWER UP SANTA BARBARA COUNTY.” Partners will come together to power up landmark buildings across the county with bright, multi-colored lights to demonstrate commitment to adhering to safety precautions to reduce transmission of COVID-19. Any business or resident can participate or share images on social media with the hashtag #maskedandmighty. The MASKED AND MIGHTY website lists some stores that stock colored light bulbs.

Learn more about the campaign at www.maskedandmighty.org/ and watch the short videos found here.

MASKED AND MIGHTY Coalition members include County of Santa Barbara, Sansum Clinic, Cottage Health, CenCal Health, Central Coast Medical Association, Lompoc Valley Medical Center, Lompoc Valley Pediatric Care Center, Marian Regional Medical Center, Santa Barbara City College, Santa Barbara County Promotores Network, Santa Barbara Neighborhood Clinics, Santa Barbara County Education Office, and School Districts throughout Santa Barbara County, UC Santa Barbara, and Westmont College.