Daily Archives: December 10, 2015

GoGoleta

Record Breaking Year for Goleta Tourism

The numbers are in and Goleta continues to shine as a visitor destination. The figures released at Visit Santa Barbara’s annual Travel Outlook event are very positive with year-to-date data showing continued growth in number of visitors to our area, amount they spend and overall lodging industry revenue.  

An update on the City of Goleta revealed continued growth and even some record-breaking numbers in the tourism market.  Goleta’s occupancy, which is the rate used by hoteliers to measure how many of their available rooms are filled, was an average 82.4% in 2015, up from 77.2% in 2014. Goleta’s Average Daily Rate (ADR) was $173, up 8.5% for this year.

One of the largest and record-breaking figures was Goleta’s RevPAR, which measures total revenue available per room, was up 15.6% in 2015.

Overall, Goleta had some of the largest gains in Santa Barbara County and showed growth across the board. In 2014, visitor spending in Goleta topped 238 million.

The City contracts with the Goleta Valley Chamber of Commerce (GVCoC) which represents GoGoleta.com and plays a leading role in the success of the tourism industry by attracting travelers and helping them explore Goleta.

This data was provided by STR, www.str.com and Visit Santa Barbara’s 2014 Annual Report. STR is a global provider of metrics and research to the hotel industry.

Local Student Artwork Displayed at City Hall

The City of Goleta invites you to a reception on Tuesday, December 15 at 5:40 p.m. to view the art created by Goleta Valley Junior High students for the National Reflections program.  The exhibit will be displayed in City Council Chambers at 130 Cremona Drive, Suite B, in Goleta, for the next several months.

Artwork from the Visual Arts and Photography categories from the following students will be displayed: Emmanuel Golban, Damien Mata, Maclane Diehl, Nayon Kim, Virginia “Ginny” Braun, Shashank Thattai, Mikayla Butler, Elana Erskine, Emma Harting, Stephanie Esparza, Sloane Dickens, Thomas Radujko, and Eliana Bohn.

Students that will also be honored from the Film, Literature and 3D Artwork Categories include:  Javin Abad, Logan Beckstrand, Miranda Jackson-Gain, Natasha Franco, and Nanzani Cassidy.

Reflections is a national program created by the Parent Teacher Association of America.  This year’s theme was “Let Your Imagination Fly.”  Students submitted pieces and the winning artwork was juried by professional artists from our community.

The City thanks the students for sharing their pieces and talents with us.