The FIFA World Cup 2026^TM is coming up with matches kicking off on June 11 across the United States, Mexico, and Canada! The City of Goleta and Visit Santa Barbara hosted a Lunch & Learn on May 14 to share ideas on how businesses can capitalize on this global event. Click here for Visit Santa Barbara’s presentation on FIFA World Cup 2026^TM business activations.

Here are a few more ideas for how your business can get involved:

1. Host your own watch party. You can find more information via the FIFA Public Viewing website.
2. Optimize your business hours during key match days to welcome fans and create a festive atmosphere.
3. Run World Cup trivia nights or fan lounges with themed drinks, décor, and giveaways.
4. Partner with local artists or DJs for live music nights inspired by World Cup countries to bring some of the World Cup spirit to your space.
5. Set up interactive photo booths with soccer-themed props or murals for fans to capture and share their experience.
6. Create a “Fan Wall” where visitors can leave messages, predictions, or shout-outs to their favorite teams.
7. Decorate your business or window to share your enthusiasm for the World Cup or support your favorite team.
8. Offer discounts or freebies to customers who wear their team’s jersey or colors on match days.
9. Tell us what you’re planning! Visit Santa Barbara has created a World Cup microsite to help elevate and amplify awareness of all things related to the FIFA World Cup 2026^TM. If you are planning a tournament themed event, watch party, art show, or gathering, be sure to share the news by posting on the Visit Santa Barbara microsite using the links below:
   • Visit Santa Barbara Members: Log in to VSB’s Member Extranet and follow the instructions on how to add an event or special offer.
   • Non-Members: Submit your information using this form.