Old Town Open for Business

Watch Promo Video and Show Your Support During Project Connect Construction

Construction may be going on in Old Town, but the businesses there want you to know they are open and ready to serve you. The City of Goleta launched its Old Town Open for Business (#OTOB) campaign recently as a way to encourage the public to support Old Town businesses during construction of the City’s largest capital improvement project – Project Connect. Watch the promo video here in English and here in Spanish. Also, look out for our Old Town Open for Business signs and light post banners up throughout the Hollister Avenue corridor.

2nd District Councilmember James Kyriaco says in the video, “If you haven’t discovered it yet, this historic area, located in the heart of the City is full of unique and many long-standing small businesses. Now is the time to come on down to Old Town and show them your support.”

Project Connect, which broke ground in March of 2024, is a multi-year project that when complete will enhance pedestrian access and safety, improve road conditions and build critical linkage throughout Goleta while increasing stormwater flow capacity in San Jose Creek under Hollister Bridge.

During construction, expect traffic delays, reduced lanes, and limited street parking. Please follow posted signs and plan for additional travel time.

All businesses along the project alignment will remain open. Don’t let the construction discourage you from coming to Old Town. There are two free public parking lots, one at Community West Bank (5827 Hollister Avenue) and another on Orange Avenue.

To stay updated on project milestones, traffic impacts, and other important Project Connect information, go to the City’s website: www.CityofGoleta.org/ProjectConnect.

For additional information or questions, please contact: Connect@CityofGoleta.org or 805-690-5116.

Thanks for doing your part to keep Old Town thriving while we work to build a better future for Goleta.

Old Town Open for Business A-Frame sign on Hollister Avenue

Graphic of Councilmember James Kyriaco (District 2) who does the video in English

Graphic of Mayor Pro Tempore Luz Reyes-Martín (District 1) who does the video in Spanish