A Celebration of Food, Music & Local Shopping
Goleta Old Town will come alive on Saturday, October 11, 2025, from 1–5 PM with the Shop & Taste Fest — a dynamic community celebration of food, shopping, and live entertainment powered by the locally developed Shop EveryTown app.
The festival kicks off at Toyota of Santa Barbara (5611 Hollister Ave), where guests will be welcomed by Emcee Miguel Avila, President of the Greater Santa Barbara County Hispanic Chamber of Commerce and treated to live music by the Swing Along Band. Check-in begins at 1 PM, and the celebration continues along Hollister Avenue with music at various locations, including live music at SB Cider Co.
“This event is more than just a showcase of food and shopping,” said Miguel Avila. “It’s a moment to celebrate the diversity of Old Town and the businesses that are the heart of our community.”
Using the Shop EveryTown app, shoppers and tasters scan QR codes at participating businesses to earn points, qualify for gift certificates and prizes, and unlock voting privileges for the ‘Best Of’ awards. Live performances run from 4–4:30 PM, followed by the awards ceremony. Shoppers and tasters who complete the Shop or Taste Challenges have a chance to take home gift certificates or prizes and businesses will receive certificates and cash awards funded by ticket sales. Voting categories are listed at tasteofgoleta.com.
“We’re proud to host the Shop & Taste Fest at our dealership,” said Jim Stigliano, General Manager of Toyota of Santa Barbara. “Supporting local restaurants and small businesses isn’t just important for Goleta — it’s vital to the strength and future of our region.”
Taste Fest – Tickets Required
Guests will enjoy tantalizing bite-sized samples and sips from Old Town’s best restaurants. Taste Fest star restaurants La Hacienda and Del Valle Grill will be serving sumptuous tastes. Pre-sale discounted tickets Eventbrite include early entry starting at 12:30 PM and include a swag bag of goodies. Regular tickets are available at Toyota on the day-of the event.
Shop Fest – Free & Open to the Public
Old Town’s Black Friday in October features four hours of flash sales and demonstrations. Shoppers can look forward explosive sales from 20+ businesses, including whopping discounts up to $1500 at Gordon & Grant Spas! Discounts and offers from Crystal Chiropractic, Goleta Valley Paint, Carbajal Services, and JG Bike Workx. SB Krav Maga Self Defense and Warrior Soul Combat, both will open their martial arts schools for demos and membership deals.
“Old Town Goleta has such a special energy,” said Albert Carasco, co-founder of Warrior Soul Combat. “Events like this bring people together, remind them of the value of shopping local, and show how businesses like ours are part of the bigger picture.”
At 1 PM Saturday, October 11, the party starts at Toyota of Santa Barbara. Shop & Taste Fest is a celebration of Goleta Old Town. Event info: tasteofgoleta.com.